About Me
Male born in Shijiangzhuang Hebei Province Hukou Shanghai
Graduated from Donghua University, major in Visual Design of Garment & Art design College
2003-2006 Saatchi & Saatchi Greater Wall Advertising ZenithOptimedia Associate art director, art director
2006 -2007 NU-COMMUNICATIONS senior art director
2007-2008 present DIGITAS GREAT CHINA Interactive creative art director
2008-2009 TRIBALDDB GREAT CHINA SAD
2009- OPENTIDE GREAT CHINA Associate Creative Director
张晨光
生于河北石家庄 户籍上海
爱好:左手罗盘,右手画笔,颠来倒去,四处逛逛。
ONLINE&OFFLINE广告与新媒体创意人
毕业于中国纺织大学 服装与艺术设计学院 视觉传达专业本科
2003年-2006年Saatchi & Saatchi 盛世长城国际广告上海公司 ZenithOptimedia 美术指导
2006年-2007年新传国际传播 资身艺术指导
2007年-2008 DIGITAS GREAT CHINA 互动美术总监
2008年-2009 TRIBALDDB GREAT CHINA 资身互动艺术指导
2009年-今OPENTIDE GREAT CHINA Associate Creative Director
所获奖项
2002年 国际商标标志双年奖 商业组 优秀奖
2002年 加入北京首都CCII企业形象研究会会员
2003年 俄罗斯华沙国际海报邀请展 社会文化类别 铜奖
2004年 第十一届中国广告节 平面类铜奖
2005年 第十二届中国广告节平面类入围奖 铜奖
2005年 龙玺全球华文广告奖 (Longxi Awards) 平面类 金奖
2006年 纽约广告奖(The New York Festivals) 平面媒体应用类别 金奖
2007年 作品入选纽约广告年鉴
2008年 纽约广告奖New York佳作奖
2008年 香港金帆4A金印奖
2009年 中国广告节创新媒介 铜奖
2009年 中国金手指网络广告奖 金奖
2010年 中国国际广告节 互动创意广告网站类别 金奖
作品多次刊登于中国广告,中国广告网,www.longxiawards.org.cn龙玺奖官方网站及《ARCHIVE》全球最佳平面与海报等专业媒体杂志中
2006年开始接触并从事数字创意营销的工作。
关于我
横跨传统与新媒体两晰创意人,多次获得国内外广告创意奖项,ONLINE新媒体不仅仅只是一种新的媒介形式,更是消费者对于品牌或产品的更深层次亲密互动体验过程,并有选择的将OFFLINE&ONLINE新媒体结合的创意,才能进一步体现最大化的传播价值。
联系我:chenguang8082@hotmail.com
Resume
CHENGUANG
Male born in Shijiangzhuang Hebei Province Hukou Shanghai
Graduated from Donghua University, major in Visual Design of Garment & Art design College
2003-2006 Saatchi & Saatchi Greater Wall Advertising ZenithOptimedia Associate art director, art director
2006 -2007 NU-COMMUNICATIONS senior art director
2007-2008 present DIGITAS GREAT CHINA Interactive creative art director
2008-2009 TRIBALDDB GREAT CHINA SAD
2009- OPENTIDE GREAT CHINA GROUP LEADER
Working experience and awards
2002 Logo2003 Excellent Award of Business category
2002 join in the Beijing CCII as a member
2003 Warsow Posters Exhibition Brass Award of Social Culture category
2004 11st China Advertising Festival Brass Award of printing
2005 12th China Advertising Festival Brass Award of printing
2005 Longxi Awards Gold Award of printing
2006 The New York Festivals Gold Award of printing
2007 my work was selected to the yearbook of New York Festivals
2008 Advertising Awards 2008, New York, New York Honorable Mention
2008 4A 2008 Hong Kong Golden Sail Award Gold Seal
2009 Innovation China Advertising Festival 2009 Media Bronze
2009 China Internet Advertising Awards Gold Finger
2010 China International Advertising Festival Gold Award category interactive creative advertising site
Works were often be published on China Advertising, www.cnad.com,www.longxiawards.org.cn, and 《ARCHIVE》,etc. Professional media magazines
2006-2008 start to work on digital creative marketing, having 5 year experience of traditional adverting creative and 4 year experience of digital interactive creative
ABOUT ME
with experience in traditional Ad. for more than 5 years, and interactive creative about 4 years,
I believe that online new media is not just a new type of media, but the process to communicate with consumers more intimately.
The best way to maximize the value of advertising, is to combined offline and online’s new media creatives.
E-mail :chenguang8082@hotmail.com
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